Are you an unbiased coach or marketing consultant?
Are you presently promoting your time by the hour?
Or, in packages primarily based on period, corresponding to a 3-month package deal or a 6-month package deal?
Did you recognize that’s not the easiest way to promote your providers?
In reality, do you know that truly makes it more durable to promote, and it encourages potential shoppers to negotiate primarily based on what they assume they want or can afford?
I adopted Debbie’s 5-step course for a new proposal which was accepted promptly, without query or negotiation.
For the previous 12 years, as a enterprise and advertising mentor, setting the proper worth for my shoppers for the providers they provided has at all times been a difficulty, even setting my very own pricing has been a drawback. I used to be in a position to give my shoppers the system for establishing their hourly price however together with the ‘adding value’ ingredient was lacking. Debbie’s course ‘How to Design a Signature Program’ was precisely what I wanted to remedy this drawback. Further, I examined this myself, after ending the course. I adopted Debbie’s 5 step course of for a new proposal which was accepted promptly, with out query or negotiation. I extremely suggest Debbie’s straightforward step-by-step mannequin for pricing, which for my part, could be utilized to anybody providing a service and never just for coaches, consultants and mentors. ~ Fran Piggott CEO, Marketing Guru, South Africa
Like you, after I began my very own enterprise as an unbiased advertising marketing consultant again in 1998, I too offered my time by the hour, or by the month.
Then I remembered that after I labored within the promoting companies we offered by the undertaking. We offered prospects with a particular scope of labor and the outcomes we’d ship, and we quoted them an undertaking price or a month-to-month retainer to cowl that scope of labor.
That’s after I realized I wanted to promote my providers with the identical method.
I didn’t need my shoppers shopping for my time. After all, who’s to say what your time is valued. It’s relatively arbitrary. And excessive hourly charges can truly flip prospects away if they don’t assume you value it.
It’s a lot better to promote outcomes.
That method shoppers are shopping for what they need. They’re paying for you to remedy their issues.
You determine how long it takes to get that consequence and also you cost them primarily based on what that consequence is valuable.
It has nothing to do with how your time is valued.
When you be taught to package deal with your providers it modifications your complete enterprise.
(1) It helps you entice extra of the proper shoppers—the shoppers who’re looking for precisely the result you ship.
(2) It eliminates shoppers negotiating down the value or the period as a result of you may simply inform them, that is what it takes to get the outcomes you need.
(3) It allows you to cost for the worth you’re delivering, which is often greater than what you or a shopper would possibly decide your time is valuable.
(4) And, it allows you to promote extra confidently as a result of it eliminates any doubt that you are just “worth it.” It’s not about you. It’s concerning the consequence your shoppers need and can get after they work with you.
So, should you’re an present coach or marketing consultant who continues to be promoting your time, or you’re a model new coach or marketing consultant who’s attempting to determine how to package deal your providers and what to cost, this course is for you.
This course is good for unbiased coaches or consultants who…
- Are presently promoting their time by the hour, or period (e.g. 3-month package deal)
- Our model new in enterprise and aren’t positive about how to package deal with their providers
- Would like to make it simpler to promote their providers
- Are uninterested in potential shoppers negotiating down worth or period
- Aren’t comfy promoting as a result of they don’t know what their time is value
- Aren’t getting sufficient of the proper shoppers
- Are creating time-consuming spec proposals for each single prospect
- Are having to re-invent the wheel with every new shopper
- Would love to have the option to promise particular outcomes to their shoppers
- Would like to create extra effectivity of their enterprise
- Are thinking about creating leveraged packages (e.g. online programs, books) sooner or later
- Would like to know what number of shoppers they want to make the cash they want
- Want to ensure they will attain their revenue targets without working extra hours than they need
- Would like dependable, predictable money circulation (as an alternative to being on a money circulation curler coaster!)
- Want to ensure their enterprise is viable, worthwhile, and pleasant
Don’t waste one other day attempting to promote your time.
This course will take you step-by-step by way of the very same course I used efficiently for myself, and with my non-public consulting shoppers, for years.
This course contains:
- Instructional Video Lessons for every step of the method
- Fill-in-the-blank Worksheets so you may create a worthwhile Signature Program
- Examples for all workouts in your evaluation and reference
- Step-by-Step Instructions so you may simply apply what you’re studying to your small business
Design a Signature Program…
- You can change into identified for
- That will set you aside from the competitors
- You can promote confidently
- You know will ship the outcomes your perfect shoppers need
- That will make your small business worthwhile, pleasant, and profitable
If you’re already enrolled in my course, How to Market Yourself as a Coach or Consultant…
… and also you’re questioning should you ought to enroll in this course, listed below are a few issues to take into consideration:
1) This course options separate video classes for EACH of the 5 steps in each of my Signature Program and Financial Viability processes. If you’ve struggled with these processes and also you need extra in-depth instruction and rationalization, this course offers that.
2) If you favor focusing your studying on bite-sized matters, this course does simply that. This is likely one of the most necessary matters I train as a result of it’s what allows you to get on the market and provide your providers in the best way your perfect shoppers are almost certainly to purchase.
3) If you haven’t but gotten to the Signature Program and Financial Viability sections, this course might provide help to get these necessary steps finished so you will get on the market and begin promoting your providers when you’re nonetheless studying and making use of the remainder of the advertising steps.
4) If you’ve accomplished my How to Market Yourself course and also you’re nonetheless struggling to package deals, market, and promote your providers, this course may present the extra know-how, inspiration, and motivation you want to get on observe.